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EMM Defined
A rose by any other name is still a rose. Isn't EMM really just network
marketing by another name?
This is probably the singular MOST IMPORTANT distinction that needs to be
made by ANYONE considering the Free Store Club opportunity. Be sure that you
are absolutely clear on this. "MARKETING PLAN" DOES NOT MEAN "PAY PLAN"!
There is absolutely NOTHING wrong with the multiple level, duplicating
downline PAY PLANS used by most MLM companies! They represent the most
powerful concept for wealth building EVER CREATED! The problem with MLM is
NOT the pay plan. The problem is the MARKETING plan.
You see, the PAY PLAN cannot PAY if the MARKETING PLAN fails to create the
duplication that fuels it. If you could join a company, immediately sponsor
2 people who then sponsored 4, who then sponsored 8, who sponsored 16, etc,
with each of those people making monthly sales quotas, you'd become VERY
rich VERY fast! That kind of duplication is the job of the MARKETING PLAN.
That's where Network Marketing (MLM) breaks down.
"Networking", in the traditional sense, involves SELLING and selling
requires a highly developed set of skills. There are hundreds, maybe
thousands of books that teach selling techniques. Read ANY of them and you
quickly see that the sales process is a battle of wills. It pits the
SALESPERSON'S crafting and delivery of a persuasive presentation and closing
sequence against the PROSPECT'S natural resistance to being SOLD!
If SELLING was easy then there would be no NEED for those thousands of books
about how to do it. It takes longer to become a master at the art of selling
than it does to become a medical doctor or an engineer!
Why?
Because human beings have a natural, unconscious, built-in resistance to
being sold - EVEN if the product or service is something they NEED AND WANT!
Yet, for some unknown reason, Network MARKETING (there's that word again)
has promoted the idea that ANYONE can be successful at performing the task
of SELLING others on the opportunity.
Most people cannot successfully sell, just as most people cannot
successfully do brain surgery or design bridges. They simply do not have the
skills, and after hearing NO a few times, the feelings of rejection lead
them to give up.
Exact Method Marketing uses the same type of downline-driven PAY PLAN as
Network Marketing, just as Joe's Hamburger Stand uses the same type of
ground beef that McDonald's uses. But that's where the similarity ENDS!
Understand this.
If ANY MLM company, using almost any pay plan, could persuade EVERYONE who
signs on to STAY WITH IT until they sponsored only 2 people...ONLY
TWO...they would have an unstoppable money machine!
EMM replaces a MARKETING PLAN that requires human "adversarial selling" with
a MARKETING PLAN that informs, enlightens and explains the opportunity to
targeted prospects, people who are LOOKING for what EMM offers. Then it
allows those prospects to choose whether or not they will participate.
No pressure from a sales person, no hype and no need to "defend".
Most importantly, EMM allows non-sales people to replicate the process with
NO REJECTION. There is NO reason for ANYONE to fail in EMM, because ANYONE
can continue to send out email until they reach their goal. THE ONLY
FAILURES IN EMM WILL BE THOSE WHO DO NOT DO THE PROCESS.
EXACT METHOD MARKETING is NOT Network Marketing! The difference is NIGHT AND
DAY. |
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